Everyone has his or her own secret indulgence. Molecular Addictions is a jewellery collection and a concept series where molecules are portrayed in ways that show the addictions we can have to substances. Some of the molecules in the collection are easily accessible and consumed on a daily basis by many whereas others are illicit and taboo, consumed in private or with close friends.
The photography for part two of Molecular Addictions was inspired by experiments done on spiders in the mid 90's by NASA. They discovered that when spiders were exposed to various drugs they spun webs that were undeniably trippy in comparison to their normal webs. The more toxic the drug, the more distorted and deformed the resulting web.
Hairstylist Alina Friesen created unique looks for each of the molecules in the collection while asking the question ‘how might someone style their hair while under the influence of these drugs?’. Just like the spiders webs, the result is a lookbook with a distinctive and mismatched style.A piece from the Molecular Addictions Collection is a unique way to show the world what you’re truly craving as you go about your day. It can be worn as a statement, a confession or a symbol of something that has been overcome.
I'm so unbelievable stoked with how the images for this collection turned out. I actually can't get enough of the LSD Necklace image! Kale did a stunning job on the photography and his amazing wife Alina is a hair magician who can do some insane things with hair. Seriously, if you need photography + hair these two are a dream team to work with. Talysia (who also did the makeup for 5/6 of the first part of Molecular Addictions!) did a flawless job on the makeup as always, keeping the makeup clean and simple. And of course our gorgeous models Karie and Shereen who were total champs about having their hair styled in all kinds of crazy ways. Photoshoots are so much fun, I wish I could do them all the time!
Photographer - Kale Friesen
Hairstylist - Alina Friesen
Makeup Artist - Talysia Ayala
Models - Karie and Shereen